Craft Cocktail Evolution
As I continually add new classes and subtract ones that don’t get booked I am realizing how much learning there is on a daily basis.
Some days I think that a certain class will sell over and over and I don’t book a single one of those classes for a month. I wonder, “was this class worth their money?” Are my prices worth it? There is a fine line between an amazing virtual mixology experience, and a virtual mixology class that is too expensive. I suppose that is why McDonald’s and Manny’s Steakhouse both exist in the Twin Cities and flourish.
I wonder if I should just call my classes “Virtual Cocktail Class” and change the content instead of changing the title. I want the classes to be fun, approachable, interactive, and most of all organic. When I design a class, I’m wondering if the participants to the mixology class will have fun doing it. There are many forms of happiness one can get. Happiness from learning something is one, but happiness from being around other people is another. I want my guests to be able to control the class a bit, to ask questions and steer the class into a direction they didn’t think it would go. There’s another form of happiness: enjoyment from the unexpected. What a challenge it is to communicate to potential buyers that there will be something in the class, which is unexpected, that will bring them joy. Should I include photos or videos? Do I need to give the potential buyers free-content to entice them into buying a class? This leads me into the free class category. I wonder if there exists an option out there where I give free classes to people and ask them to “tip” me at the end. Would this be a better option to entice people to log on and see what it’s all about? More free classes maybe? Some people think that makes my class/brand lose value, so I’m staying away from it for the moment.
As more books on cocktails come to market and Instagram gets full of pretty-looking cocktails, do people want to be able to do it from their homes or do they want to enjoy the random times where it gets made for them at a bar. Is the social part of my virtual cocktail classes the best part or is it the cool cocktails? I’ll find out eventually. Stay posted.
